Balance usefulness with aesthetics, make sure visual design is in the service of user experience
When the team members joined the GoTeam, they were sent to a "Merge Account" page. Through testing, we learned that this page looked confusing, users did not understand the "Merge" VS "Keep Existing" account options. We tried to solve this problem by fine-tuning the visuals.
I was also responsible for creating banners on the company website. They needed to be both creative and comply with the company's diversity guidelines. I made sure characters of different ethnicities, body shapes, skin tones, ages, and genders were well represented in the banner design.